Rediff Mobile Keywords Service (Short Code Service )

Rediff Mobile Keywords Service (Short Code Service ) 

http://hosting.rediff.com/help/guides/mobile_keywords/keywords_service.php

What is Rediff Mobile Keywords Service?
Rediff Mobile Keywords allows you to buy SMS keywords on the Shortcode 57333. You can buy any keyword that is available (Check availability here).
Rediff mobile keywords can be used to:

1. Generate sales leads by publishing your keyword in all your marketing campaigns. Mobile keywords can be an excellent mobile marketing tool for any kind of mobile campaigns.
   
   
2. Reduce your cost of providing status updates to your existing customers by integrating Rediff Mobile keywords with your web application using the URL call feature.

Benefits of Rediff Mobile Keywords:

1. Low cost of ownership: No capital expenditure in setting up your own infrastructure to manage a shortcode. Rediff.com maintains the infrastructure required to operate the shortcode. Also, you are not charged for the SMS sent by users to your keyword.
   
   
2. Scales easily: On-demand hosted service allows you to scale up to as many keywords as required by you.
   
   
3. Operator agnostic: Rediff has tied-up with most of the mobile operators in India. Click herefor a list of operators and the SMS charges for your user.
   
   
4. Sub-keywords: When you buy a keyword, you can use unlimited sub-keywords at no extra cost. The response message sent to the customer can also be customized as per the sub-keyword using the URL call feature.
   Example:
   If you buy a keyword like 'holidays', your users can send messages like 'holidays bookings' or 'holidays information'. In this case, 'bookings' and 'information' are sub-keywords for 'holidays'. There is no additional charge for sub-keywords.
   
   
5. Easy setup: Add your keywords, set a response message and view a report of mobile numbers that have sent you an SMS – All this can be done from the online control panel provided by Rediff.
   
   
6. Reports: For each keyword, you get a report of all the mobile numbers (along their region of origin) that have sent an SMS with the keyword. You can then use this report to call back your prospective customers.
   
   
7. URL call: Integrate the Mobile keywords service with your own web-based application. Rediff will call the URL of your web application by appending sender's mobile number, keyword (along with sub-keywords) as parameters. You can either set the response message based on the parameter values sent to you OR store these values in your web application OR trigger an event in your web application.